Decoding the Best Timing for Social Media Posts: Myth or Reality?
Social media posting times used to be a big deal, even for Brisbane businesses. But not anymore.
Learn more about it in this article.
Social Media Posts Varies Based on Audience Type
According to experts, the best days are Tuesdays and Wednesdays, but the right timing varies depending on your target audience and the type of content you’re sharing. Founder and managing director of Type A, Kristian Olsen, advises trial and error to discover what works best for your brand and audience.
“Each type of audience essentially has different times when they are online more and have the time to engage with content they like. So, you can’t just say straight away what time of the day is going to work. You’re going to have to trial this with your content posting times and keep track of what content and which audience gets the most traction,” he said.
However, with platforms like Facebook “killing off” organic content, the importance of timing has shifted to media spend and targeting. Co-founder of Yatta Workshop, Kimberley Olsen, recommends adding paid media to boost content for maximum reach. Timing is still a factor, but days of the week are more subjective to individual brand communities.
It’s crucial to understand your audience’s behavior and state of mind when pushing branded content. Strategy Director at The Chariot Agency, Bryan Leong, emphasizes the need for continuous observation and adaptation to achieve the best results. With constantly changing platform algorithms and specific target audiences, using recommended posting times as a starting point and experimenting is key.
What We Have To Say About the Optimal Time to Post on Social Media
There is no one solution or strategy for perfect timing, so focus on understanding your audience and paid media for maximum reach.
Different audiences have different online habits, so finding the right time takes some trial and error. But even if you do find the perfect time, Facebook and Instagram’s algorithms have all but killed organic content. Paid media is the key to getting your content seen. In fact, the social media landscape has become so complex that there’s no one-size-fits-all solution when it comes to timing. Instead, advertisers should focus on understanding their audience and serving content when they’re most likely to engage with it.
So, if you’re a brand custodian of any businesses in Brisbane, take recommended posting times with a grain of salt. Experiment with specific brands and audiences, test and adapt your timing strategy, and use paid media to ensure your content gets seen.
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